Louise Rijk of Advanced Media Productions shares information and tips about Search Marketing, Social Media and Digital Asset Optimization.

1. © Advanced Media Productions AdvMediaProductions.com Social Media, Search and Digital Asset Optimization Louise Rijk Vice President of Marketing and Sales Advanced Media Productions

2. © Advanced Media Productions AdvMediaProductions.com Agenda 1. Search Marketing 2. The Buying Cycle 3. Intro to Social Media 4. Facebook & Twitter Search and Social Media:

3. © Advanced Media Productions AdvMediaProductions.com Search Marketing Part I Search and Social Media:

4. © Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Online Display Ad & Rich Media Advertising Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Microblogging Business Blog Marketing Organic Web/Universal Search Mobile Search Organic Image Search Shopping Comparison Search Organic Video Search Paid Search Components of Internet Marketing Search and Social Media: Real-time Search Social Search Local Search

6. © Advanced Media Productions AdvMediaProductions.com Instant Search Search and Social Media:

7. © Advanced Media Productions AdvMediaProductions.com Instant Preview Search and Social Media:

12. © Advanced Media Productions AdvMediaProductions.com Shopping Search Search and Social Media:

13. © Advanced Media Productions AdvMediaProductions.com Social Search – Q&A Services Search and Social Media:

14. © Advanced Media Productions AdvMediaProductions.com Organic Real-time Search Twitter Search Search and Social Media:

15. © Advanced Media Productions AdvMediaProductions.com Organic Real-time Search Real-time Google Search Real-time Results Search and Social Media:

17. © Advanced Media Productions AdvMediaProductions.com Google.com – Local Organic Web Results Local Place Page Results Local Organic Web Results Search and Social Media: Results With Geographic Modifier Sponsored Advertising

18. © Advanced Media Productions AdvMediaProductions.com Google.com – Local Organic Web Results Results Without Geographic Modifier Search and Social Media: Place Page Results Organic Web Results Sponsored Advertising

19. © Advanced Media Productions AdvMediaProductions.com Organic Local Search Results Google Maps – Local Organic Map Results Search and Social Media: Sponsored Advertising Google Place Tags

20. © Advanced Media Productions AdvMediaProductions.com Google Maps – Local Organic Map Results Organic Results (Infobox) No Link Search and Social Media:

23. Search Term Google News Results Sponsored Search Results Google Map Results Sponsored Search Results Google Map Results © Advanced Media Productions AdvMediaProductions.com Search and Social Media: Search & Mobile Search Marketing

24. © Advanced Media Productions AdvMediaProductions.com Free Site Management Tools Search and Social Media: Google Webmaster Tools Features: Sitemaps, crawler access reports, sitelinks, search query report, keyword analysis, subscriber stats and diagnostic tools Google Analytics Features: Intelligence reports, visitor statistics, traffic sources information, content reports, goal tracking and advanced segmentation Google Website Optimizer Features: A/B and multivariate testing, reporting and conclusion analysis

25. © Advanced Media Productions AdvMediaProductions.com PPC Results Google – PPC Search Search and Social Media:

26. © Advanced Media Productions AdvMediaProductions.com Google – PPC Search Product Extension Result Google AdWords Product Extensions Search and Social Media: Expanded View

27. © Advanced Media Productions AdvMediaProductions.com The Buying Cycle Part II Search and Social Media:

28. © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time Search and Social Media: 5 Customer Evolution Steps

30. © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time Search and Social Media: 5 Customer Evolution Steps

31. © Advanced Media Productions AdvMediaProductions.com 1. Research and assign value 2. Selection and exclusion 3. Refine the list 4. Define negative keywords Search and Social Media: Keywords

33. © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time Search and Social Media: 5 Customer Evolution Steps

35. © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time Search and Social Media: 5 Customer Evolution Steps

36. © Advanced Media Productions AdvMediaProductions.com Intro to Social Media Part III Search and Social Media:

37. © Advanced Media Productions AdvMediaProductions.com Search and Social Media: The Return of the Conversation in the Social Order LinkedIn

38. Fragmentation of Media Consumption, More Consumer Control over Media, Declining Consumer Trust, New Internet Technologies © Advanced Media Productions AdvMediaProductions.com Search and Social Media: What is Happening in Marketing?

39. © Advanced Media Productions AdvMediaProductions.com Search and Social Media: Social Marketing and Advertising Are Working Together

45. © Advanced Media Productions AdvMediaProductions.com Twitter & Facebook Part IV Search and Social Media:

48. Twitter Custom Profile © Advanced Media Productions AdvMediaProductions.com Search and Social Media:

52. Twitter “Tweets” © Advanced Media Productions AdvMediaProductions.com Direct tweet Retweet (RT) / Native Retweet General tweet (with shortened URL) Search and Social Media:

57. Twitter Business Examples: Dell (Sales) © Advanced Media Productions AdvMediaProductions.com Search and Social Media:

58. Twitter Business Examples: Comcast (Cust. Support) © Advanced Media Productions AdvMediaProductions.com Search and Social Media:

59. Twitter Business Examples: JetBlue (Branding) © Advanced Media Productions AdvMediaProductions.com Search and Social Media:

60. Twitter Business Examples: Zappos © Advanced Media Productions AdvMediaProductions.com Search and Social Media:

63. © Advanced Media Productions AdvMediaProductions.com Facebook Profile Search and Social Media:

64. © Advanced Media Productions AdvMediaProductions.com Facebook Page Search and Social Media:

66. © Advanced Media Productions AdvMediaProductions.com Promoting the Facebook Page Search and Social Media: Posted in News Feed “Most Recent” of friends of the User who “Liked” the content with a link back to Facebook Page/Application or Website Posted on User’s Profile Wall who “Liked” with link back to Facebook Page/Application or Website Posted in News Feed “Most Recent” of friends of the User who “Liked” the content with a link back to the Website Posted on User’s Profile Wall who “Liked” with link back to Website Outside Facebook (Web Page) Inside Facebook (Facebook Page or App)

67. Integrated Facebook “Viral”/Advertising Campaign © Advanced Media Productions AdvMediaProductions.com Friend’s Home Page Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Canvas Page Profile Page Group Page Facebook Page (Business) [Like] Friend’s News Feed (Become Fan) Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Integrating Social Media into the Internet Marketing Mix:

68. © Advanced Media Productions AdvMediaProductions.com - Update frequently; keep it relevant and keep yourself on the “ new stuff” screen of friends - Monitor privacy settings to control what friends, co- workers and people should know about you - Friending – Briefly explain who you are and why you are requesting a new friendship/connection - Friending – Check out profiles or ask for clarification before accepting someone else’s request Profile Maintenance, Contact and Content Updates Search and Social Media:

69. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Hosted Content Google Crawl Search and Social Media: Web Site Hosted Video Public Social Network Profile Blogs Press Releases White Papers (PDF) Google Search Engine Images

70. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Posted Content News/Tip Sheets/How To’s (Digg/StumbleUpon) PowerPoint Presentations (SlideShare.net) Posted Video (Video Sharing – YouTube) Posted Images (Image Sharing – Flickr) Press/News Releases (PR Web, BusinessWire, PRLeap) LinkedIn Profile Facebook Page Twitter Tweets Search and Social Media: Posting

71. Advanced Media Productions (@AdvancedMedia) 888-755-5151 x17 www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Search and Social Media: Louise Rijk (@LouiseRijk) [email_address] Vice President of Sales and Marketing